PRO X2 SUPERSTRIKE. Logitech G's most groundbreaking tech offering and largest global launch to date. As Global Creative Director- I led my global creative teams to deliver a truly 360° category-defining campaign. Shot on multiple continents and deployed in 28 languages across the globe for retail, etail and digital, our work proved to deliver the most successful launch campaign in the companies history.

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The campaign is comprised of thousands of individual assets, with modular toolkits for maximal global utility. Social, web, etail, in-store, print and video assets all deployed globally as a powerful integrated marketing campaign.